The 100% Project

Project Scope

We're committed to doing our part in helping people, animals, and the environment. Aside from donating 10% of the net profits of all of our t-shirts and hat sales, we want to do more. We created the 100% project to shed light on important topics going on around the world. It allows us to create one of a kind designs that focus on specific causes and donates 100% of the profits to organizations that are dedicated to those causes.

Our Planet Tee

The apparel industry is a $2.4 trillion global market on track to keep on growing. It's also one of the most significant pollutants in the world, being responsible for 10% of the carbon footprint today. We're at a point in history where our actions today will define the future for generations to come. Climate change has been a topic of discussion as there is no way to ignore the fact that the planet is suffering due to our actions. We as humans, have negatively affected our environment and in the process, have wiped out complete ecosystems. Being in the apparel industry, we want to take a stance and be a part of the solution, not the problem. Our first design to be featured in the 100% project is a t-shirt dedicated to fighting climate change. Each shirtĀ will donate 100% of the profits to One Tree Planted, a non profit dedicated to global reforestation.Ā 

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Unconditional Love S/S Tee

Being dog lovers we decided to make a t-shirt to add to our 100% project. Our pets are family to us and we know there are millions of people out there who feel the same way. They show us unconditional love and the bond we share with them is full of joy and memories that we carry through out our lives. This t-shirt is made for all the dog lovers out there who would like to make a difference in a dogs life because each shirt will be donating 100% of the profits to the Costa Maya Beach Dog Rescue. Founded in 2016 by Heather & and herĀ husband, The Beach Dog Rescue has focused onĀ helping homeless, abandoned, sick and abused dogs in their area.Ā TheirĀ selflessness & compassion turned into a missionĀ that we want toĀ support and we hope that you can join us. You can check out their full story on their website here.Ā