100% Project:
Making a difference one product at a time.

We're committed to doing our part in helping people, animals, and the environment. We created the 100% project to shed light on important topics going on around the world. It allows us to create one of a kind designs that focus on specific causes and donates 100% of the profits to organizations that are dedicated to those causes.

  • Combating Climate Change

    Shop eco friendly and help combat the negative impacts that fast fashion continues to have on our environment.

  • Plant Trees

    Choose from various pieces in our collection that make a difference by planting trees through ONE TREE PLANTED..

  • The Time Is Now

    Let's make a difference together. There is no planet B.

"The one who plants trees, knowing that he will never sit in their shade, has at least started to understand the meaning of life"

The apparel industry is a $2.4 trillion global market on track to keep on growing. It's also one of the most significant pollutants in the world, being responsible for 10% of the carbon footprint today. We're at a point in history where our actions today will define the future for generations to come. Climate change has been a topic of discussion as there is no way to ignore the fact that the planet is suffering due to our actions. We as humans, have negatively affected our environment and in the process, have wiped out complete ecosystems. Being in the apparel industry, we want to take a stance and be a part of the solution, not the problem. Our first design to be featured in the 100% project is a t-shirt dedicated to fighting climate change. Each shirt will donate 100% of the profits to One Tree Planted, a non profit dedicated to global reforestation. 

The Voice For The Voiceless

Helping Animals In Need

Being dog lovers we decided to make a t-shirt to add to our 100% project. Our pets are family to us and we know there are millions of people out there who feel the same way. They show us unconditional love and the bond we share with them is full of joy and memories that we carry through out our lives. This t-shirt is made for all the dog lovers out there who would like to make a difference in a dogs life because each shirt will be donating 100% of the profits to the Costa Maya Beach Dog Rescue. Founded in 2016 by Heather & and her husband, The Beach Dog Rescue has focused on helping homeless, abandoned, sick and abused dogs in their area. Their selflessness & compassion turned into a mission that we want to support and we hope that you can be a part of their cause. You can check out their full story on their website here.